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The Tale of Two NFT Auctions: Lessons for Brands
Earlier this year, General Motor’s Chevy decided to dive into the Web3 space with an NFT (non-fungible token) auction. They worked with...
3 min read
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How should brands approach marketing in the Metaverse?
Before we talk about how companies should think about brand building and marketing in the Metaverse, let’s start by clarifying what they...
4 min read
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How are Blockchain, NFTs and Web3 connected to the Metaverse?
The underlying principles of how the Metaverse is being built and operated are rooted in a Web3 philosophy; which is considered to be the...
2 min read
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Metaverse 101: everything you wanted to know but didn't know who to ask...
Image: Greg Rakozy via Unsplash
1 min read
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