Objectives:

1. Drive Digital relevance by replacing a powerful traditional photography imprint with knowledge of Kodak’s digital expertise and breadth of products

2. Rekindle the association between Kodak & the emotional power of pictures

3. Establish stronger Kodak preference prior to purchase behavior

4. Lift brand identity factors: Innovation, Dynamism (momentum), and Style

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Insight:

Creative industries from gaming to cuisine are flourishing & popular brands like, Apple’s i-tunes, MySpace & YouTube are encouraging consumers to express their creativity.

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Creative Idea:​

Kodak is the creative partner helping to unleash the power of your pictures.

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Results:

Actual sales and other performance numbers are confidential but the campaign outperformed expectations across all soft measures and hard metrics:

• Triple digit increase in traffic on Kodak.com and Ofoto.com (e-commerce site)

• 3x industry average CTRs and campaign microsite crashed due to traffic

• Lift in Brand Awareness and associations with "Innovation" and "Style" with younger audiences

• XX% increase in $ average customer order value

• XX% increase sales of of digital cameras, printers and high- margin photo-related products