Background and Challenge:

Knowledge in the Public Interest (KPI) worked with public higher education institutions to improve pedagogy and reduce student dropout rates. They had a multi-layered product offering involving a long sales cycle and wanted a more intuitive way to demonstrate their unique services and expertise.

​​

Our Solution:

• Conducted deep dive into category, along with employee and client stakeholder interviews.

• Uncovered valuable new insights to formulate a simpler and clearer strategy to evolve their business model and sales process.

• Developed a strategic roadmap to guide re-design, site development and reduce noise and distraction to focus on strengths and key differentiators we identified around their services.

​

The result:

A more intuitive and easier to navigate site, which did not diminish the complexity and the serious nature of the challenges KPI took on and solved for their clients.